Under the slogan “McDonald’s follows you,” this communication campaign highlights McDonald’s commitment to inspiring Generation Z in Portugal to do more and better for the planet, employment, and the communities where the brand is present
Campaign: “A McDonald’s Segue-te”
Theme: I FOLLOW RIVERS
Artist: LYKKE LI
Authors: BJORN YTTLING / LYKKE LI ZACHRISSON / RICK NOWELS
Agency: TBWA/BBDO
Production: Blanche Filmes
Licensing: Sony Music Publishing – Syncsongs Music Publishing
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