For Pfizer Portugal and Calema, Meningococcal Invasive Disease Awareness “Touches Everyone” (Toca a todos)
In 2022, the tone is again 100% positive. Performed by Calema, the most recent initiative dedicated to raising awareness about Invasive Meningococcal Disease from Pfizer Portugal, has “Toca a todos” as its motto. Written, performed and choreographed by brothers António and Fradique Ferreira, “Toca a todos” will have a strong presence on social networks, with particular emphasis on TikTok, where fans of the duo can learn a new choreography that will unite them in raising awareness of serious diseases such as Meningitis.
After the success achieved last year with “O Meu Maior Sonho” by Fernando Daniel, Pfizer Portugal once again bets on music to alert to the importance of Meningitis. And if in 2021 the goal was to show to the youngest and their families that nothing can stop them from dreaming, in 2022, the highlight of individual knowledge and education for everyone’s health regarding this pathology is the main message. For Pfizer Portugal, and for Calema, awareness “Touches everyone”.
Just released, this initiative will be out in force on the social networks. In addition to the video starring the duo, “Toca a todos” will have a strong presence on TikTok, where the brothers will provide a coregraphy to unite their fans.
António and Fradique’s fans are invited to replicate these moves and share the result on their own networks. They can start now, or wait to watch the big premiere of “Toca a todos” on 11 de agosto, at the Sol da Caparica Festival.
“Although rare, Meningococcal Meningitis is a serious disease that can leave sequelae and cause death within 24 to 48 hours. Its incidence is highest in childhood in industrialised countries, where it also has a secondary peak in adolescence. In the case of the patient, as for their family, the impact of Meningococcal Meningitis is very shocking and can be devastating. A diagnosis of Meningococcal Meningitis can threaten the plans of a lifetime. Knowledge “touches us all” and fortunately it is in our hands. That is the main message of the disease awareness initiative this year, in a tone that we intend to remain very positive”, explains Susana Castro Marques, Medical Director of Pfizer Portugal.
What is Meningococcal Meningitis?
Meningococcal Meningitis is an inflammation of the meninges (the membranes lining the brain and spinal cord), caused by a bacterium called Neisseria meningitidis, also known as meningococcus.Up to 15% of cases of Meningococcal Meningitis result in death, even with early diagnosis and proper treatment. Up to 20% of those who survive have permanent sequelae, such as brain damage, deafness or motor impairment. To learn more about symptoms, risk groups and behaviours, and other information, please visit the website www.conhecerameningite.com.
Toca a todos excerpt
Já me perdi nas ruas
Corri pelo mundo
Mas nunca me senti tão feliz
Um abraço apertado
E um pingo de amor para florir
Desça do salto
Que aqui no chão
As flores abraçam
Quem tem um bom coração
Vem para o meu colo
Vem que o meu amor te chama
Deixa-me cuidar de ti
Só de ti, só de ti
Toca a todos
Do mesmo jeito que nos tocou
Do mesmo jeito que a
Luz desse amor
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